“Mark is just one of those folks you love working with. He has incredible insight, experience and wisdom coupled with a down to earth strategic mindset.”
–Mark Shore, CTIS, Economic Development Partnership of North Carolina
“Mark has an uncanny intuition for practical and high impact marketing programs, which he couples with creative, authentic communications to add value and build brand.”
–Damon DeVito, Managing Director Affinity Management
“Mark is a public relations and marketing genius, He is the consummate professional and knows more about crafting and delivering a persuasive message than anyone I have ever worked with in 30 years.”
–Cliff Brody, Founder and CEO of Global Bankers Institute
Award Winning Leadership and Expert Knowledge
Marketing and branding strategist Mark Glickman works with some of the world’s leading resort and real estate developments, destinations, management companies and nonprofits on branding, publicity, special events and driving revenue. Glickman was selected as one of the “Top 25 Most Extraordinary Minds in Sales & Marketing” by the Hotel Sales & Marketing Association International (HSMAI). He is the author of Marketing Paradise and is a frequent speaker on green marketing and crisis management.
Glickman knows all about life from your side of the fence. Four resorts have hired Mark as Chief Marketing Officer, specifically with the task of rebranding and reinvigorating their marketing and PR efforts.
Senior Level Accessibility
Beware of the pitch when reviewing agencies to select for your property or business. That’s when all of the agency’s heavy hitters come out of the woodwork for the well- practiced dog and pony show. Remember this: you will never see most of these people again if you decide to hire this agency. Ask them to tell you specifically who will be working on your account. It is usually the most junior person in the room, Big agencies will use your account to help ‘train’ their junior people to cut their teeth in the business.
I built my agency with the exact opposite approach. At a time when you need to make your marketing dollars produce for you, we don’t think that you should have to spend them for a training program for junior-level agency account execs. With The Glickman Group, “Who you see is who you get”!
When it comes to ‘Green Marketing’, Glickman has a ‘Green Thumb’ …and a proven track record!
Did you know that in a recent study by TripAdvisor that 79 percent of travelers placed an importance on properties and destinations that use environmentally minded practices? I have a proven track record in helping businesses become better stewards of their environment by implementing sustainable initiatives and programs that become part of their ‘brand’ fabric. I work with a team of the world’s leading experts in their fields. We’re passionate about the circular economy, sustainability and making a positive difference for you and your organization.
The work we undertake with our clients is as varied as they are. We work with resorts and destinations, golf courses and clubs, wedding and banquet venues, academic institutions, hospitals, military bases and other businesses that are looking at becoming better stewards of their environment while enhancing their brand image.
I am passionate about helping companies identify opportunities to enhance their brand value by incorporating proactive marketing strategies and developing innovative initiatives and programs …and then communicating them effectively to all stakeholders. When marketing initiatives are measurable and transparent and are making a positive difference, they become a tremendous differentiator and catalyst to help your company generate positive PR, build community goodwill, energize employee morale, generate incremental revenue and save money and resources.
I only take on those clients where I feel I can make a positive impact and move the needle. Call or email and let’s determine if we can make great things happen together!