FOR IMMEDIATE RELEASE
CHARLOTTESVILLE AUTHOR AND MARKETING GURU MARK GLICKMAN’S NEW BOOK ‘MARKETING PARADISE’ NOW AVAILABLE
Entertaining storytelling offers timeless lessons for marketing, public relations and sales professionals or anyone else looking for an entertaining read about working in paradise.
CHARLOTTESVILLE, VIRGINIA – April 23, 2015 – When Mark Glickman tells people he’s a marketing consultant for resorts all over the world and has lived and worked in Mexico and Hawaii, their reaction is typically envy. He knows everyone is thinking, “sign me up for the easy life.” But as Glickman explains in his new book, “Marketing Paradise: Talk Stories To Learn From,” released today on Amazon, “life is far from perfect in paradise.”
On Hawaii’s Big Island where Glickman headed up marketing for a top luxury resort, the locals enjoy a daily ritual known as “talk story.” Essentially, talk story means shooting the breeze with friends and family, catching up with each other’s lives and swapping gossip. Marketing Paradise is a compilation of some of Glickman’s “talk stories” over the years along with valuable punchlists at the end of each chapter.
Whether you work in marketing, sales, public relations or operations for a resort, hotel or destination or you’re studying marketing or hospitality management; whether you’re curious about what life is like working in paradise, or you’re just looking for a fun read, you’ll find some eye-opening insights in this book to help you develop and get results.
Glickman will take you behind the scenes for some of his marketing tales:
- The World’s Longest Golf Drive from the Top of a Ski Slope
- Skiing Down 19th Street in the Nation’s Capital
- When the White House Moves Into Your Resort
- Rebuilding the Coast with Best-selling Author John Grisham
- Sustainable Buzz in Hawaii
- The World’s Largest Pumpkin
- How Dolly Parton Saved My Butt
and much more!
Marketing and public relations guru Mark Glickman works with some of the world’s leading resort developments, destinations, management companies and nonprofits on branding, publicity, special events and driving revenue. Glickman was selected as one of the “Top 25 Most Extraordinary Minds in Sales & Marketing” by the Hotel Sales & Marketing Association International (HSMAI). He is the author of Marketing Paradise and is a frequent speaker on green marketing and crisis management. Visit markglickman.com for more information.
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Publication Data: Marketing Paradise: Talk Stories To Learn. Available in paperback on Amazon and other retail outlets
PR Contact Information: MEDIA CONNECT