“Marketing Paradise is a must read for anyone in the tourism industry.
No one can ‘talk story’ like Mark Glickman. He really gets what’s unique
about our island and in the book he shares some of his wisdom on how to
position some of our best attributes.”
ROSS BIRCH, EXECUTIVE DIRECTOR, BIG ISLAND VISITORS BUREAU
“Marketing Paradise gave me insight into how Mark Glickman’s creative mind
works. It was also great fun, like sitting down over cocktails and swapping
stories with Mark, but the ‘punchlists’ after each section are serious adages
to heed and live by, no matter how long you’ve been in the marketing
business. Prepare to be entertained and educated as only Mark Glickman
can. He’s the best ‘idea man’ in the business.”
DALE LEATHERMAN, PAST PRESIDENT, SOCIETY OF AMERICAN TRAVEL WRITERS
“Mark delivers on his promise that this is not one of those boring
marketing books. His style of storytelling provides timeless lessons
for sales, marketing, and public relations professionals. It’s no wonder
Mark was recognized by HSMAI as one of the ‘Top 25 Most Extraordinary
Minds in Sales and Marketing.’ His creativity, innovation, and passion for
generating business for resorts shines strong in this entertaining read.”
ROBERT A. GILBERT, CHME, CHBA / PRESIDENT & CEO,
HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL
“Mark Glickman’s entertaining ‘war stories’ in the trenches of hospitality
public relations are peppered with creative ideas along with vintage
Glickman sound bites. A classic series of vignettes make for a fun read
but also educate on some fundamentals about the challenges and joys of
resort marketing; by illustration and stories, Glickman gets to the core of
how outreach efforts that strike a chord in a community (online or offline)
can provide powerful lift to a nuts and bolts marketing effort. Well worth
the time!”
CINDY ESTIS GREEN, CO-FOUNDER AND CEO, KALIBRI LABS
“Mark Glickman’s entertaining ‘Talk Stories’ of his well recognized
marketing paradise trajectory will give anybody in the tourism industry
something to relate to, laugh about and learn from.”
PAUL BECKMAN, CEO, ADVENTUREMEXICO.TRAVEL