MARKETING PARADISE
Talk Stories To Learn From
“Reading Marketing Paradise gave me insight into how Mark Glickman’s creative mind works. It was also great fun, like sitting down over cocktails and swapping stories with Mark, but the “punchlists” after each section are serious adages to heed and live by, no matter how long you’ve been in the marketing business. Prepare to be entertained and educated as only Mark Glickman can. He’s the best “idea man” in the business.”
–Dale Leatherman, past president, Society of American Travel Writers
Whether you work in marketing, sales, public relations or operations for a resort, hotel or destination or you’re studying marketing or hospitality management; whether you’re curious about what life is like working in paradise, or you’re just looking for a fun read, you’ll find some eye-opening insights in this book to help you develop and get results. Marketing Paradise reveals how Mark Glickman brings the flair of P.T. Barnum and the aggressiveness of Tiger Woods to help put resorts and destinations on the map.